Canva has built its business empire over years of smart work and smart decisions. At present, it has over 20 million users a month across 190 countries. It utilized SERP making prolific decisions in several aspects. The team created SEO-friendly content for building user engagement. Other major decisions included creating scalable landing pages and a scalable backlink program.
As a brand, you will look for strategies to fire up your content engagement and bring in more users. The goal would be to increase traffic and create a user-friendly content marketing set-up for optimum results. In this article, we will briefly understand different aspects of Canva and its content marketing strategy.
What is Canva?
Canva is an online platform for artists. It lets you design anything and publish it anywhere. The tool offers you free as well as paid options, depending on your choice. It comes with several top-notch features and professional layouts to help designers with the creatives. You can literally create anything – videos, logos, wedding cards, posters, youtube/Facebook covers, thumbnails, CVs, and much more.
With millions of stock images and vectors, you can design a masterpiece. If you are looking to edit photographs, Cana might just come in handy. It comes with preset filters and advanced photo editing tools.
How does Canva work?
To understand Canva’s working process, we will take a brief look at its content marketing strategies.
Understanding your target audience on Google
Since Canva is an online platform, it is crucial to understand the intent of people that come to you. People often don’t think about search intent. So, while doing SEO you should think of the intent behind searching those keywords rather than focusing solely on keyword density. This will help you identify what they are looking for – information, a specific blog/website, assets, or comparing two platforms.
Developing Scalable Ranking pages
The ‘Create’ landing pages are scalable for interlinking. A standard template is followed by the creators, which can be easily applied to the other pages. If you have a detailed look, every section of the page has an intent. Example: H1 shows the page value while using keywords. The title focuses on the prime agenda of the content and so on.
Getting a customized backlink Outreach
If you want to boost organic traffic, you need to invest in getting backlinks. It may take some time but it’s worth the chase. You will see that its landing pages are for users who search for ‘infographics maker’ or \poster template’. The company has deliberately made investments in these landing pages to get thor-party backlinks from bloggers and journalists.
Investment in the right sector
We consider this one of the most important investments that Canva makes to boost its audience engagement. Building a powerful content culture is really important. It requires a team of expert managers, leaders, developers, and creators. It has created a marketing engine that heavily focuses on Search Engine Optimisation. This is why Canva today has over 4 million backlinks.
How does Canva Earn?
Canva has an excruciating business model. It charges both consumers and businesses on a subscription basis. If you have a wider look, it offers users with over 30 million presentations/ templates. This increases the scope of user engagement bringing in more subscriptions. There are different packages that will let users enjoy the premium layouts, templates, stickers and such if subscribed. These are the preliminary income sources.
Another way for earning is by paying a nominal fee. The team pays around $9.95-$12.95 per month. This allows them to save their designs to a folder and automatically resize it according to different social media platforms. This helps them to share their work with larger groups.
Other sources would include selling design courses through Design School, Printing and selling physical prints through Canva Prints and its design marketplace. At present, the company has raised over $300 million through its meticulous content marketing strategies.
Why Choose Content Bazzar for Content Marketing Services?
- Original, plagiarism-free content
- Experienced writers
- SEO-friendly content
- Highly-researched articles
- Unlimited edits
- On-time delivery
- Versatile team of writers
Content Bazzar has been creating content for several brands. Being one of the top content marketing companies in India, we focus on offering creative and intuitive strategies to write SEO-friendly articles and optimize it for maximum reach. We offer our services globally to different enterprises.
Our aim is to help brands build customer engagement and increase conversion rates. We take pride in the work our team puts in. We have handpicked every writer to ensure you get only the best. If you are looking to hire content writers, get in touch for immediate assistance.
