Want to attract more website traffic? Looking for on-page SEO tips?
Content, in fact, engaging and relatable content, is what every website requires. The online presence of any business is mandatory if you want global recognition, and this can only be achieved with the help of two things-
- Compelling content
- Effective SEO
The team of Content Bazzar believes that if “content is king, then SEO is the queen”. It is On-page & Off-page SEO that helps to increase the popularity of business online. Well, both strategies are crucial, but these two terms serve different purposes. Let’s check out the role of On-page and Off-page SEO below.
What is On-page SEO?
On-page SEO is done to optimize the website. With this strategy, you can make your website more valuable and improve your rankings over various search engines like Google, Bing, etc. It is also noticeable that On-page SEO has changed a lot in the past few years. Therefore, to keep up the pace, it is important to keep oneself abreast of all the latest tips and tricks for SEO.
If you are new to online business and want to increase your website’s online presence, then hiring any firm that offers website content writing services along with proper SEO is suggested. As professionals know much about it and can bring guaranteed outcomes. Results associated with On-page SEO are higher rankings, increased traffic, and more lead conversion.
What is Off-page SEO?
It is better understood as Off-site SEO, i.e., when you take SEO actions outside your website to increase its rankings. Actions performed under Off-page SEO are building backlinks, guest blogging, social media marketing, articles, bookmarking, etc.
Off-page SEO optimizes the brand through content, relationships, and links to crawl on search engines. The demand for content writers in India is also more for Off-page SEO actions.
What is the difference B/w On-page & Off-page SEO?
The main difference between the two is that:
On-page performs actions within the website, while Off-page steps are performed outside the website.
The actions performed on both strategies are varied and require content marketers to create and market the content online. It is not about choosing the one for your business. Instead, both strategies are required to grow your business and bring traffic to your website.
How does On-page SEO help websites to rank higher in Google Organic Search?
As already discussed, many things come under On-page SEO like title-description, header tags, SEO writing, keyword searching, and many more. With the help of all these actions, the website gets high search volume which ultimately helps to rank higher in Google organic search.
The website content for all these must be of high quality and unique. Otherwise, Google will not crawl the content, and your website will not come to the top position. So, always hire content writers from India or any other location who can provide you with the quality content you need for your website.
To give you a clear idea about this, below described are some of the On-page SEO tips that one can look for:
Title tags:
This is the very first thing that comes under On-page. These are the blue headlines that appear in the google search engines. It gives an idea of the subject on the respective web page. If you want that visitors must reach out to you through title tags, then optimize your tags.
Professionals are aware of the number of characters to include in a title tag, which is around 60 characters that Google shows. So, a title tag must be below this limit. If it is of more characters, then characters beyond that limit will not appear on the search results.
The more unique and attractive your title will be, the more it will get crawled over Google. So, be wise enough while choosing a title.
Meta-descriptions:
After tags, descriptions come. These short sentences can be found just beneath the title tags. These descriptions best describe the web page or website in a few words. The range of characters for descriptions goes between 155-160. The description beyond this range will not appear on the search engine.
As meta-descriptions describe the respective web page, it is very important to make it attractive and unique, and after reading, users can’t resist looking at that page at least once. Here, the job of content writers plays a vital role. So, to increase the organic click-through rate, create innovative meta-descriptions.
SEO writing:
Writing is easy but SEO writing requires some extra effort by considering both search engines and users in mind. Putting the keywords in the content is not what we mean; however, inserting the highly searched keyword in a proper phrase is the key to success for engaging SEO content writing.
Simply creating any content will never serve the purpose of growing a business. Instead, you need to think of your customers- what they want? What are they searching for? After that, create high-quality content that may stop their search.
Keyword optimization:
Keyword optimization is another part of website content writing services. Keywords are an important ranking factor. What Google actually does? It crawls the content based on the keywords and phrases that are highly searched by the users. If your content includes appropriate keywords, then you will achieve the top position in the Google search engine.
So, to identify the right set of keywords, you can take help from various keyword research tools. The cherry on the cake is that these tools also let you know the search volumes and their competition level. You can cleverly choose those keywords which are high in search volumes but have low competition levels.
To know more about our website content writing services and On-page SEO tips, visit Content Bazzar. We have a highly skilled team of content writers and marketers in India. We first understand your business and then carry on with all the above actions.
By hiring content writers from Content Bazzar, you can sit back in a relaxed manner and watch your business grow to the next level.
